28 May 2021

What is Marketing Ninja for Small Business in Malaysia?

“I need a good marketer” “Hey, I can help you. I’m a Marketing Ninja!” Marketing Ninja? And you wonder what does that mean? Does that mean the marketer is excellent or has good marketing abilities? Undeniably, the meaning is somewhat vague because it is not easy to distinguish a “ninja’s” marketing abilities.  So, when someone […]

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What is T-shaped Marketing for Small Business in Malaysia?

Starting a business in the current economic climate is already hard enough so what’s up with all the incomprehensible marketing lingo? Especially if it is something you’re hearing for the very first time. It’s only normal to be bombarded with all kinds of terms and phrases because that means you’re on the right track. You

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What is Guerrilla Marketing for Small Business in Malaysia?

Small businesses, particularly those in their early phases, are frequently confronted with a dilemma. They require money in order to market; however, in order to obtain money, they must sell; and in order to sell, they must market.  Oof ! A common catch-22 that most small businesses face.  Competition is fierce! Especially NOW. It can

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