Hariz Rosli Growth & Commercial Strategy
Experience spanning a RM100M-scale regional business at a listed ICT group, a major property developer, and established businesses doing RM5M–RM10M in monthly sales.
From commercial strategy and market expansion to customer acquisition, digital transformation and performance optimisation, I lead teams and initiatives designed to deliver measurable business growth.
I Don’t Just Run Campaigns. I Lead Teams That Drive Business Growth.
Five figures from the businesses I have worked in. Scale shows the size of the business. Results show what my teams delivered.
The size of the business I led initiatives in. Not revenue I generated.
Led Northern Region commercial initiatives for a business operating at RM100M-scale annual revenue.
Mesiniaga BerhadLed growth and commercial teams supporting established businesses operating at RM5M–RM10M in monthly sales.
High-revenue businesses. Names withheld.Expanded the distributor network from 50 to 500 within nine months.
Tevo Creations (BerryC)Acquired 53,030 new customers within six months, with reported customer LTV of RM178.20.
Tevo CreationsReported sales growth across three group companies.
Juman Worldwide ResourcesBasis of figures
The efficiency, retention and partnership results behind the headline figures.
Reduced marketing expenditure in a year when sales grew 50% year on year.
Juman Worldwide ResourcesReduced cost per account while maintaining acquisition volume.
Fitlion MalaysiaReported TikTok Shop advertising return for a managed account. LIVE campaigns returned 6.97x.
Health F&B brand, July 2026Expanded the B2B pharmacy partnership network within nine months.
Tevo Creations (BerryC)Improved retention through weekly retention campaigns and reactivation of dormant customers.
Juman Worldwide ResourcesA newly identified niche market contributed 27% of sales revenue.
Fitlion MalaysiaListed groups, high-revenue businesses and growing SMEs move at different speeds. The work underneath is the same: the offer, the funnel, the team and the numbers.
Mesiniaga Berhad. Sime Darby Property.
As Senior Marketing Manager at Mesiniaga Berhad, a public-listed ICT group, I led commercial initiatives for the Northern Region, a business operating at RM100M-scale annual revenue. At Sime Darby Property, I served as Senior Manager.
Corporate work runs on stakeholder coordination, structured execution and commercial discipline. It is where I learned to lead teams inside a larger system.
Businesses at RM5M–RM10M in monthly sales.
I have led growth and commercial teams supporting established businesses at this scale. Names are withheld for confidentiality.
Here the work is revenue-driven. Customer acquisition has to grow without margin leaking, and the systems have to scale as fast as the sales.
Named cases, with numbers.
A distributor network grown from 50 to 500. 53,030 new customers in six months. Sales up 54% across three group companies. Cost per account down 53%. A 6.66x return on TikTok Shop advertising.
Each case states the role I held, what my team did and the numbers that moved. See the case studies
Industries: e-commerce, FMCG, health and supplements, beauty and skincare, fashion, F&B, B2B, SaaS, ICT, property, travel, insurance and OEM manufacturing.
Five engagements, with numbers. The two most recent show the work in detail.
The brand had sales, but GMV was flat. The team ran live sessions and content every day, yet no one could say which channel was profitable. Ad spend was rising without guardrails. A database of 15,000+ existing customers was untouched. Daily reports existed, but there was no weekly rhythm and no owner for each number.
Once GMV is broken down by channel and source, it is clear where to add budget and where to stop. Without that breakdown, everyone is guessing with confidence.
The client was sending chat blasts to its TikTok Shop database without structure. Every message went to everyone, copy was written by feel, and no one tracked which segment was worth the spend.
Vouchers pull claims, not orders. Sales came from copy that opened with the customer’s problem, sent to the right segment.
50 → 500distributors in nine months
Led an influencer strategy built for the Malay market, an onboarding system and content support for new distributors, and a retail entry through B2B pharmacies.
500+ B2B pharmacy partnerships in nine months. 0 → 53,030 customers in six months, with LTV of RM178.20.
+50% / −35%sales up, marketing cost down (YoY)
Led CPA optimisation across paid channels, a weekly retention campaign that ran without a break, reactivation of the dormant database, and held the P&L for all three group companies.
Retention +28%. Sales across three group companies +54%.
−53%cost per account, volume maintained
Used market intelligence to find an untouched niche, rebuilt the acquisition strategy around it, and raised the value of existing accounts.
The new niche contributed 27% of sales revenue. 6% company growth in a year.
Since 2014, most of my work has sat behind the brand. The names are the ones people know. My work is in the systems and teams behind them.
At GIMmedia, I started with 2 live hosts and 1 studio and stayed until the operation was large enough to hire its own General Manager. Today GIMmedia is a TikTok Top MCN and Top TSP (GIMTotal), a Shopee Top MCN and a Lazada Enabler.
From new accounts to brands whose GMV has passed the million-ringgit mark. Names are not listed here for consent and confidentiality reasons. They can be discussed in session.
I work directly with OEM factories in F&B (coconut milk and coconut products) and in cosmetics and skincare. Pricing, margin and bundle structure have to start from real cost, not from the price that looks good in Seller Center.
profhariz.com is a business and product review portal. It has been live since 2010 and is still active, with its own advertising page and brand reviews for clients. I also built several other large blogs from zero to traffic and revenue, then sold them.
Three fundamentals, built at the same time. When only one is strong, the business does not last.
Offer, pricing, follow-up, pipeline and closing. The numbers that reach the bank.
Offer structure, product pricing, bundle design, CRM segmentation, reactivation campaigns, distributor and B2B networks.
Traffic, content and conversion. The numbers that bring people in.
TikTok Shop and Shopee growth, live commerce, ads management, content direction, KOL and affiliate management, SEO and the publisher side, funnel design.
SOPs, KPIs, dashboards and reporting rhythm. The part that keeps everything running without the owner.
Role-based SOPs, KPI dashboards, daily logs, weekly reviews, escalation rules, P&L models and performance trackers.
Every engagement runs on the same five steps. No project starts at step three.
Find the revenue leak.
You get an audit report: where money is lost, and how much.
Funnel, CRM and KPIs.
You get a funnel, trackers and a KPI dashboard that are ready to use.
Align the execution team.
You get role-based SOPs, and a team that knows what to do without waiting for instructions.
Review the numbers weekly.
You get a daily and weekly reporting rhythm, with a named owner.
Grow what works.
Budget moves to the channels that are proven, not the ones that are loudest.
Each area has a written SOP, with a version and a review date. Open any of them to read the principle behind it.
No live session starts before the content quota is met. Every session has a layered offer structure set in advance, and the post-mortem happens the same day. Each host has an individual P&L: GMV less ads, payout, product cost and platform fees.
No diagnosis, no scaling. High visitors with low conversion is not a traffic problem. Creatives are chosen on ROI data, there is a written kill switch and a weekly benchmark per account, and Seller Center fees are reviewed every month.
Contribution margin is built per SKU from real settlement data. Every promotion has its own P&L before launch. AOV is raised through bundle structure, not by cutting margin with discounts.
I have been an affiliate since 2010, so I know how creators think. Affiliates stop promoting when stock runs out without notice, commission is paid late, or the brand provides no content material. Low commission is not the only reason.
Remote teams work when there are written SOPs, clear KPIs and a fixed reporting rhythm. They do not work just because people are diligent. For an SME, this means a functioning team without renting an office or carrying full headcount.
Every account is reviewed weekly on the same set of metrics, and every issue has a named owner and a date. When the problem is scope and not ads, I write that in the report.
When I am not sure, I say I am not sure.
I did not arrive when TikTok Shop took off. I have been selling online since the days of blogs, affiliate links and Google Ads, before the yellow basket.
Every engagement starts with a paid diagnostic session. There are no free consultations, and fees are shared on enquiry. Training and coaching are claimable under the HRD Corp scheme.
Advisory
A one-hour, 1-to-1 session on Zoom. A direct diagnosis on your numbers. You leave with three prioritised actions on one page.
For founders who want to know where the money is leaking.
Two Zoom sessions, a full audit, a 30-day plan with owners and deadlines, and 30 days of WhatsApp support.
For founders with a team who want to execute in-house.
Two two-hour sessions in a month for your team of up to five people, including hands-on setup for one topic.
For teams that need training.
Two strategy sessions a month on Zoom, WhatsApp support on working days, and a one-page sales report every month. Minimum three months.
For founders who need a CMO or CGO without a full-time hire.
Programmes
Consultation and setup for Instagram Live and Meta ads. I audit, set up, and train your team to run it.
For brands opening a second sales channel.
The Datai Network team sets up, monitors and optimises your TikTok Shop ads, in three packages by reporting frequency and depth of strategy.
For TikTok Shop sellers without the time to manage ads.
Four lines about your business are enough to start. The form writes the WhatsApp message for you.
Choose the engagement that fits where your business is now.
Payment is 100% upfront. Your slot is locked once payment is received.
The audit runs, and the report is delivered within the engagement’s timeline.
Execution starts on The Revenue Engine, with an owner and a date for every action.
The message that will be sent
Hi Hariz, I would like to discuss the Strategic Growth Review. What is the next step?
Send on WhatsAppOr WhatsApp directly: +6011-5000 5007
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